Semalt Powerful Engagement Tools
Getting traffic to your website is a significant achievement. After all, it's a clear indication that your keywords and other SEO strategies are working well. But many times, getting clicks to your site doesn't translate to good dwell time. This is because you may have good SEO, but your web content simply isn't engaging.
You realize that your traffic is improving, but you don't realize any results. If you fall into this category, we regret to inform you that your website isn't at its full potential just yet. You've found a way to get clicks - it's now time to figure out how to keep them.
The solution to your problem lies in engagement. You need to find a way to get your visitors to stay and enjoy the content you offer rather than going back to the SERP page in frustration.
Let's start with the basics, shall we?
What is web engagement?
Web engagement is the process of building a relationship with visitors. The process of providing content builds this relationship they find interesting and captivating enough. They find it useful to move around your website. In the end, you want your web content to be so great your visitors become ambassadors of your website. They shouldn't be able to keep shut about how amazing your contents are.
To come to this reality, they must come to an immediate understanding of what your website does and switch from just being mere customers to becoming customers that comment, like, and share your web content.
If you get your engagement right, you get your users to:
- Spend more time on your website viewing your content
- View more pages in your website helping you grow your inbound links
- Share content with their friends and on their social media pages
- Take particular actions before they leave your website
After we've been able to achieve all these, we can proudly say that we have effectively implemented our web content engagement tools. Here are some of the tools Semalt uses to ensure your visitors stay on your website and you see results.
Ways to Engage visitors on your website
Create original and engaging content
This is arguably the most precise way to keep your readers engaged. Having original and engaging content also goes a long way with Google. With original content, you stay on the good side of Google, and you show your readers you are a reputable website. You also get to display unique content tailored to suit your specific type of audience. Plagiarizing or only using spinning tools to get around plagiarism without putting in the work makes you an enemy of Google. Still, it also manufactures contents that can be unsuitable for your audience. Considering the difference in audience, what worked for another website isn't guaranteed to work for your website.
Using strong headlines
It may surprise you just how effective your headlines can be. Using headlines isn't the only way to optimize your search engine, and it functions as a way to keep your audience engaged with your content.
A good headline sparks interest and invites readers to navigate each topic or subheadings. Statistics show that 80% of internet users read the headings before deciding whether or not to read. Only 20% of those readers go ahead to read the rest of the content.
This clearly shows that your heading is the magnet you need to get and keep visitors. There are several types of heading, but Google recognizes only four main types. You have:
Title: this usually comes as the first title of the page. This should explain the main focus of the article.
Heading 1: this is the next most substantial topic you can find on a page. It comes under the main umbrella title.
Heading 2: this comes under the heading one as it serves as a further break down of the heading 1.
Heading 3: it's advisable to use this as your last unit of heading. You don't want to have too many small units of headings. If not used properly, it becomes a problem rather than a benefit.
People don't just read your content for information - they need its information fast
Your headings are used as a guide to picking up an essential part of the information they need quickly. If you walk in the library, the chances are that you'd pick the nonfiction book with the most popular topic. Your title should leave a sense of curiosity but also a definite hint of the main reason behind the content.
Make your content actionable
Did you talk to your audience? Did you give advice, call to action, instructions, or steps they can follow? These elements stir up a connection and dependence on your article. Your readers will want to try or follow your instructions, which means they will read or watch your web content until it ends.
The best types of content give a sense of how to apply the information they just acquired. Telling them what to do isn't degrading your readers; if done right, it ends up assuring your readers that they know best, and it's that knowledge that helps them implement the instructions your content provides. When writing your web content, Semalt leaves tips on how readers can apply the information your web content carries practically.
Tip: readers read nonfiction not because they know everything, but because they wish to learn and become better. Semalt gives your readers the same feeling.
Your content should provide answers
If asked "what is the use of search engines," a common answer will be "to provide answers," This answer is quite correct. Usually, a user types in a string of keywords because they are looking for information to answer a question.
Your content should be able to answer these questions to retain your readers. This is the ultimate purpose of your website. Your web content should be able to help your readers gain new knowledge. No one wants to read what they already know. If you can't produce new knowledge, your readers will get bored and leave.
No one wants to read the information that isn't factual or accurate. If an article is written for a website, thousands and possibly millions of viewers will read it, and if the information turns out to be inaccurate, it may have dire consequences. Can you imagine how much damage this will bring, keep in mind that your web content represents your company?
Using figures and statistics is a fun way to beautify your content - it gives your viewers a variety like your content. But be careful that every figure, statistic, or graph displayed on your content is accurate.
Here are some tips on how to ensure the information you display is accurate:
- Consider who you are linking to
- Linking your statistics can help
- Linking helps search engines find your website
Your content should be thought-provoking
Your audience reads your content, and it becomes engaging only when you make them an engaging audience. You can stir up their thoughts through the following ways:
- Leave your readers with questions: This should be done with care, you shouldn't write incomplete contents. But instead, include questions that will make the readers reflect on how they can use it to meet their needs.
- Have a captivating and promising introduction: Your introduction determines if your readers will continue reading. People are quick to judge; you should try your best to show your best in your introduction.
- Use stories: Using stories makes your content more personal. It is a better and more realistic way to pass information across because your audience could understand it easier.
Communicate better by adding images and videos
This is the final tool Semalt uses in creating engaging content. People learn differently: to some, reading is the best way, to other pictures and videos are needed. Using pictures and videos can help you illustrate your points clearly. This is why they are so common in modern textbooks. Pictures and videos are an excellent tool Semalt use in enhancing the reading experience. No one wants to read only text without a touch of colors.
You should note that only images that help add value to your content should be used. Using the wrong image only does more harm than good. Using pictures and videos are particularly beneficial because they stick better to the minds of your readers. You want your content to stick to the minds of your readers. You want them to be able to remember your services quickly. Since visitors can remember the pictures and videos, it becomes easier to remember the content surrounding it.
Online vendors have no other choice but to use engaging images and videos to show their potential clients what they are buying. No one will pick anything from your shelves if they do not know what they are getting.
Semalt uses all these engagement tools to create great content and ensure your visitors are delighted by what they see on your website. In the end, you have happy customers willing to patronize your business.